By Patrick Barnham
Asda is set to launch its first Deliveroo HOP site in Tottenham Hale.
The move comes as Asda expands its core grocery partnership with Deliveroo to a further 100 locations across the UK, totalling 350 stores.
Deliveroo HOP is the delivery service’s newest innovation that gives customers a speedier service and better product availability.
The rapid service is launching at the supermarket’s new ‘Asda Express’ convenience store in Tottenham Hale, which opened last December, giving local residents the chance to have their favourite Asda groceries delivered in a matter of minutes.
Deliveroo HOP is a brand-new proposition for Asda and is being initially launched on a trial basis.
It will see a dedicated picking space in the back of the Tottenham-based convenience store as well as a team of Asda colleagues to prepare the orders.
This is a model of ‘HOP’ whereby partners own and manage sites while integrating Deliveroo’s Hop technology and leveraging Deliveroo’s logistics network.
Over 1300 Asda products will be available through the service.
The decision to trial the service at Asda’s new Tottenham Hale store is part of Asda’s wider strategy to bring its value and quality to more communities across the UK by giving customers the opportunity to shop whenever and however they like.
Simon Gregg, Senior Vice President of e-Commerce at Asda said: “We always want to create more opportunities for our customers to conveniently shop their favourite Asda products, so we’re delighted to be offering Deliveroo HOP at our new Tottenham Hale store.
“The trial will provide us with valuable insight into how we can look to leverage our new convenience stores to bolster our last-mile delivery options for customers.
“This expansion will provide more flexibility to even more customers who will now have greater choice when deciding exactly how and when they shop with us, with a wide range of Asda products that can be delivered direct to their door on the same day.”
Carlo Mocci, Chief Business Officer UK & Ireland, Deliveroo, added: “We are excited to expand our successful grocery partnership with Asda. As we reach 350 locations across the UK, we are also proud to launch a new ‘Deliveroo HOP’ rapid-delivery trial site in London. Deliveroo HOP is our newest innovation that gives customers a speedier service and improved product availability. We look forward to expanding our partnership in this way and bringing even more choice and selection to our customers nationwide.”